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The strange case of the Oxxo and Stranger Things stores

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sipon80 发表于 2023-11-29 18:05:37 | 显示全部楼层 |阅读模式
Despite being so popular, the last few months have not been easy for Netflix, which has had to face the loss of 200,000 subscribers during the first quarter of the year, and among the factors that threaten the considered king of streaming for the first time in its 10 years of history, highlight the increase in prices in key markets such as the United States and the United Kingdom; its response to the invasion of Ukraine, and the emergence of major competitors, such as Disney+, HBO and Paramount.


To give a boost to its audience, Netflix has decided to test a strategy in Mexico that involves the Oxxo and Stranger Things stores, that is, integrating the series and the convenience Email Data store that currently lead the preferences of Mexican consumers. .

Netflix has connected Oxxo Stores and Stranger Things in its favor
You only need to go to the corner store to find an Oxxo, and also a series of Netflix activations in relation to the famous Stranger Things series, which include posters and its characters, with the aim of promoting the series that ends to premiere its fourth season on the platform.

According to experts, this makes it clear how relevant the performance of traditional creative resources continues to be and to bet on a mixed marketing strategy that includes digital and outdoor activations, and what better than to bet on media such as the Oxxo stores that enjoy great extension and popularity.

It is worth noting that Netflix has become popular for this type of resources that attract attention in commercial spaces or in other places where the importance of innovation in content is defined.

Do you like drama? 75% of Mexican Netflix users also
Other Netflix efforts to attract more users
Although the news of the loss of subscribers and a collapse in the stock market fell like a bucket of cold water on the company's leaders, it did not paralyze them. In fact, they have developed a series of efforts aimed at attracting more users . Among them:



Creating a lot of original content
These are some of the Netflix original productions that have recently been released globally:

The prohibition of sharing passwords
This measure aims to regulate the practice of sharing login information with family or friends and has already been applied in Chile, Costa Rica and Peru. It is expected to be applied worldwide at the end of this year.

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djun 发表于 2023-12-2 05:35:33 | 显示全部楼层
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